Selling your Home 

The market determines what your property will ultimately sell for.  In order to maximize that potential, we closely study recent sales in your neighborhood, current competing listings and market trends to establish a selling price that will achieve your goals as quickly as possible.  As top agents in the field, we have access to national professional networks and an in-house pipeline of potential buyers that we share with our clients.  These tools allow us to expose your property to the widest possible audience the moment you decide to list your property with us.

 

Finding The Right Real Estate Agent

Select your agent on their ability to negotiate, competency and ability to reach the market. Above all, select someone you trust.   

An agent doesn’t control the market, we don't recommend selecting an agent based on the price they sat your home will sell for. 

 


What would you choose, Best Services & Marketing Plan OR highest list price?

 
 
 

Marketing your Property 

Staging your home

The National Association of Realtors did a study on the effects of sellers staging their homes and the affect it had on the buyers . Here are the results:

49% of buyer’s agents said that staging had an effect on most buyers view of the home;
72% said that staging made it easier for a buyer to visualize the property as their future home;
Almost one third of buyer’s agents said that staging a home increased the dollar value offered (between 1-5%) compared to other similar homes that are un-staged;
21% of respondents stated that staging a home increased the dollar value of the home between 6-10%;
None of the respondents reported that staging a home had a negative impact on the home’s dollar value.

                                          *Information from National Association of Realtors

 

Professional Floor Plans 

We will coordinate with you to have professional floor plans drawn up of your property before it goes on the market. Floor plans are a useful marketing tool for agents to market your property to other agents and their buyers before there are photographs are taken of your property. This is also a great way to get an accurate calculation of the square footage of your home.
 

 
 

Professional Photography 

Once your house is almost ready to get on the market, we will have our professional photographer to come and photograph your home. These photographs are the most important marketing tool you can have: these photos will get potential buyers from who are looking up your home on the internet  to come to see your home in person.

These photographs will also be used to create a property brochure that prospective buyers will take with them when they go.
 

Digital Advertising

Will will complement print promotion with a robust array of online exposure opportunities, attracting high-end buyers and driving measurable traffic to your listing page. 
 

Print Collateral

We will create multipage brochure, custom mailers, and open house handouts to create a cohesive story around your property and elevated it to luxury status.
 

Social media

We will use social media to engage brokers and buyers everyday across numerous  dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in real-time, relatable, and quantifiable way.

 

Reviewing Offers

Once you have received an offer or multiple offers, we will sit down to review them with you. Remember: all offers are negotiable, when you receive an offer, you can accept it, reject it, or respond by asking that terms be modified, which is called making a counteroffer.

We will sit down and discuss in advance what terms are most important to you. For instance, if price is most important, you may need to be flexible on your closing date. Or if you want certainty that the transaction won’t fall apart because the buyer can’t get a mortgage, require a prequalified or cash buyer.

We will evaluate all the terms of each offer. Price is important, but so are other terms. Is the buyer asking for property or fixtures — such as appliances, furniture, or window treatments — to be included in the sale that you plan to take with you?
  
You might think that’s crazy, but you want the best buyer with the best terms, not just the highest price. You want financially overqualified buyers, preferably who are paying cash and who show you that they have more than enough cash to close the sale.

Also, look for buyers who are highly motivated to buy this house. If grandma lives on the next block, and the buyers want the kids to be able to walk to grandma’s, they are not going to fuss over repair issues.
 

 
 
 

Determining Your Home’s Price


Your agent should not tell you what they think your home is worth – the market always determines the value of your property. Your agent should review a range of prices being paid for homes in your area, and together - you and your agent will determine the price to list your home. 

If you decide to price your home above market value,  you will lose the excitement that a new listing generates. Most activity on a listing comes within the first 30 days. An initial high price will discourage buyers, causing you to miss out on demand.

Advantages of Proper Pricing:

  • Faster sale;

  • Less Inconvenience;

  • Increased Salesperson Response;

  • Means More Money to sellers;

  • Better Response from advertising and sign calls;

  • Attracts “cleaner” financing;

  • Attracts higher offers;

  • Avoids being shopworn.

 
72% said that staging made it easier for a buyer to visualize the property as their future home
 
 
 

Sample Virtual Tour

 
 
 
 
 
 
You want the best buyer with the best terms, not just the highest price.